(This article is published in the GFOC Journal #7, click here for ordering information)
When Michael Jackson’s humanitarian outcry song “Heal The World” first came out in 1992, it quickly became a global sensation that ignited charitable tele-thons and celebrity events for years of fundraising to come. Donation based impact was popular, mostly because that was the only way we knew to help those in need at that time. Now, there’s a better way.

That generation put the fun back into fundraising, then came the rise of purpose driven entrepreneurs who launched many new business structures starting in the early 2000’s from Public Benefit and Social Purpose LLC’s to Re-Fi (Regenerative Finance) and DAO (Decentralized Autonomous Organization) models emerging 2013 through ’16, all with successful examples for end users, the company/product and the investors alike.

These early models are what attracted the interest of two main groups: philanthropists, who are simply serial entrepreneurs pretending to be retired, and “Trustafarians,” typically the family office rebel of their generation who lives mostly in the jungle and invests in his newest best friend’s projects.

The five common denominators of these early adopters are they 1) care about humanity and our planet 2) want to leverage their networks 3) desire legacy funds 4) can apply utilize their expertise 5) don’t necessarily “need” high ROI’s. 

Several of these new business models paired with quality innovations, and aligned values of private investors, created such exponential success that news spread quickly. While those of us on the inside had been using the term for several years, it was 2007, when the worlds largest family office announced “Impact Investing” as the new buzz word, along with a powerful book and a very successful fund of only sustainable solutions. 

When comparing the sectors within the regenerative fields ranging from infrastructure development and micro-turbines, to agriculture and water solutions, it’s clear that wellness innovations are leading the way in social demand, investor appetite and scientific advancements, making it the most secure and dominant sector with projected growth of 30% or more above all others including building materials and energy solutions.

Biology and technology was first expressed as bio-tech (man-made mechanics integrated with physiology), and now we have the emergence of Tech-Bio; whereby scientists are applying modern AI innovations to natural science for revolutionary upgrades across the entire health care industry worldwide.

“I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.” Steve Jobs

Multigenerational Vision Meets Purpose-Driven Capital

The modern family office is no longer content with merely preserving wealth, they are actively shaping a legacy that intertwines financial returns with societal transformation. As stewards of multigenerational wealth, family offices are uniquely positioned to drive the regenerative wellness revolution, a sector projected to exceed $12 trillion by 2030. This movement aligns with next-generation trustees who prioritize purpose-driven investments, holistic health, and intergenerational well-being.

This synergy between stewardship and innovation ensures that the regenerative wellness revolution will be led not by faceless institutions, but by families who care about investing in a healthier, wealthier future for all.

Private banks and family offices are uniquely positioned to capitalize on regenerative markets that merge prosperity with multigenerational purpose, especially in the LOHAS category of “Lifestyles of Health and Sustainability” where many prefer working with private capital vs conventional bank and traditional terms. By investing in regenerative markets, from natural nutrition to cutting-edge wellness technologies, you have the power to improve quality of life, extend lifespans, revitalize ecosystems, and ensure prosperity for generations to come.

Family offices manage an estimated $6 trillion globally, with younger generations increasingly advocating for investments that reflect their mission aligned values. Unlike traditional institutional investors, family offices operate with flexible deal structures, ownership incentives and are well positioned to secure their investment by activating their networks.

Regenerative wellness startups—spanning med-spa technologies, peptide therapies, nutraceuticals and AI-driven diagnostics—are increasingly bypassing venture capital (VC) and banks in favor of family office partnerships who share a vision and mutually benefit beyond conventional return standards.

• Long-term horizons (10–30+ years), allowing for social adoption and awareness as with stem cell therapies and AI-driven longevity platforms.

• Direct Involvement over investments, allowing co-creation of niche terms and governance structures that align with regenerative and family principles.

• Intergenerational application, as next-gen leaders seek solutions to improve quality of life for aging parents and grandparents; BabyBoomers are now the largest and wealthiest population of all time whose priority is wellness and longevity.

• Mission alignment: Wellness firms focusing on niche’s such as mental health or regenerative agriculture often align better with personal and/or passion projects of family office members.

• Strategic partnerships: Family offices offer operational expertise, such as the Pritzker Family Office’s leverage of its hospitality empire to scale wellness tourism ventures through their bespoke network, thus securing their investment.

• Tax efficiency: Real estate-linked wellness projects (e.g., senior living communities, veteran centers) benefit from family offices’ mastery of tax-advantaged structures.

At The Nexus Of Capital & Consciousness 

Imagine an economy where every investment contributes to individual gain and resonates the benefits to the flourishing of families, businesses, ecosystems and Nature itself. This is not idealism, it’s the foundation of regenerative economic models based on measurable, quantifiable Ripples Of Impact, and returns on investments. There are only two directions our decisions can take us; either towards the thriving, healthy future we want to create, or away from it. Impact investing is more than an executive decision, it’s a leadership choice to take responsibility for your families future health and wealth-wellness. With the advances in blockchain, AI and nano-sciences combined, we now have the tools to properly track and measure the holistic improvements and positive, reciprocal benefits that regenerative investments are making.
“There is an urgent need for improving health, and getting us there more quickly with a smarter solutions are the companies we want to back.” Linda Avey, Founder, 23andMe

The Road Ahead is a $9 Trillion Opportunity by 2028

Family offices are projected to allocate 35% of their portfolios to regenerative wellness by 2030, driven by:

1. Demographic Shifts: 20% of the global population will be over 60 by 2030, fueling demand for senior care innovations who’s focus is wellness & longevity.

2. Policy Tailwinds: The FDA’s new 2025 plan prioritizes toxin-free food and natural health products, improving regulatory standards for all natural wellness brands.

3. Celebrity Advocacy: Figures like Gwyneth Paltrow and Tom Brady are normalizing biohacking, increasing consumer awareness and desire for regenerative lifestyles.

About 30% of family offices are either currently investing in impact strategies, while 40% have invested in crypto currency’s which is considered high risk and volatile compared to the stability of returns and improved growth record of impact investments.

“Thanks to AI, biology is emerging as a new engineering platform, like the internet 20 years ago. We call this Tech Bio, and we believe it’s going to be a critical sector for maximizing human potential”. Aneil Mallavarapu, Founder Human Ventures. 

Family office decision makers stand at the crossroads of safety and legacy. The choices you make today can redefine wealth as prosperity and a pillar of optimal health and well-being. Choose to create a legacy of the greatest wealth of all, your health; a legacy that heals both people and our beloved planet, because the greatest investment you can make is in life itself.

To order a printed copy of the entire Global Family Office Community Journal, filled with empowering content for your family office, contact Vahe’s team here : https://www.globalfamilyofficecommunity.com/brands/gfoc-journal/

If you are a family office or private trust and interested in joining the GFOC membership, please fill out the form on this link to be contacted by someone on Vahe’s team directly: https://www.globalfamilyofficecommunity.com/contact/

If this RegeniThrive Report to sparked your curiosity about what else if possible with regenerative solutions, check back for next weeks report or sign up to receive updates and special invitations so events. For those ready to build your dream come true home, community or portfolio, I warmly invite you to connect with me through RegeniThrive, where I offer Regenerative Business Modeling, Community Development Consulting, Impact Investment Strategy, and Wellness Facility Creation. Each designed to align Your vision with tangible, thriving outcomes. You can also stay inspired by following the RegeniThrive Channel on Telegram or joining me on LinkedIn, where I share the latest innovations, insights, and opportunities in regenerative investing and Living in Harmony with Nature.